asaf sdag
asaf sdag
UI/UX Design
Available for work
Sunidhi- UI/UX Designer
Design that
makes people
look twice
Product Design
Branding
Thoughtful products.
Distinctive experiences.
FIGMA, FIGMA AI, ILLUSTRATOR
2026
TAN (The Accessible Nation)
View Case Study
Figma
2024
Attendify
View Case Study
FIGMA, ADOBE CREATIVE SUITE
2025
Zulu Club
View Case Study
Projects
where i
can help you
Services
Product Design
•
Owned end-to-end product design across mobile and web platforms — TAN, Zulu Club, Attendify
•
Led user research, wireframing, prototyping, and high-fidelity UI design
•
Delivered measurable impact, including a 30% increase in user engagement through UX redesign
UI/UX Design
•
2.5+ years of experience designing SaaS dashboards, onboarding flows, and mobile applications
•
Skilled in user research, wireframing, prototyping, and usability testing
•
Strong focus on accessibility, applying WCAG standards across projects
Brand Identity
•
Developed complete brand systems from the ground up — logo, typography, color, and guidelines
•
Extended brand identity across packaging, social media, and marketing collateral
•
Maintained visual consistency across digital and physical touchpoints
Multimedia Design
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Designed print and packaging materials, including brochures, pamphlets, packaging, and shopping bags
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Produced motion graphics and video content for brand and social campaigns
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Directed social media creative and content design for clients including Zulu Club, Vezzo, and Eat Murukku
AI Exploration
•
Proficient across a diverse AI toolset, including Figma AI, Framer AI, Midjourney, Claude, and Runway
•
Uses AI to accelerate execution while research, strategy, and design judgment remain fully hands-on
•
Applies AI as a tool to enhance the design process, not a substitute for it
Extra Credit
Bonus
Video Editing & Motion
Graphics & Banners
Packaging & Brochures
Experimental
